How did UrbanFox come about?

Our Story

UrbanFox was unveiled on 24th October 2017, but is not new to the industry. Formerly known as Courex, she was founded in 2009, mainly operating as a Courier service company. Over the years, Courex has evolved into an end-to-end urban logistics expert that provides reliable and economical solutions to help businesses maximize its sales potential. We offer warehousing, multi-channel commerce and delivery solutions.

UrbanFox has come a long way since its early days and is now a subsidiary of Keppel Logistics, and works closely with its parent company to leverage on mutual strengths. With Keppel's extensive regional network and UrbanFox’s nimbleness, we are excited about its regional prospects and the growth potential it is able to provide to its customers.

We have built a strong foundation of technical know-how and we are constantly exploring new ideas with the aim of adding value to our customers’ businesses. Our team stays up to date on industry’s challenges to help realize customers’ growth ambitions so as to offer solutions that are relevant for different markets around the region.

UrbanFox is passionate about building sustainable and innovative solutions that are suitable for businesses of all sizes. We aim to establish long-term partnerships with our customers by providing them with the best experience and value to their business. Accelerate your growth with us.

 Our Mission

To grow Beyond Logistics by being the preferred partner in Omnichannel Logistics & Channel Management in Southeast Asia

Our Culture

We have an Open Culture where our people are Curious, Creative, Courageous and Committed to the Success of our Customers

Our People

UrbanFox - Joe Choa

Joe Choa

Managing Director

Joe oversees the strategic direction of the Singapore-based third-party logistics company providing last-mile delivery, channel management, international shipping and warehousing. The company counts many major companies such as Kao Singapore and Mondelez among their clients. Today, it is rapidly growing with over 60,000 sq ft of warehouse space and 10,000 crowdsourced drivers under its management.


Ching Qiuling

Head of Operations

Started her career in 2003, Qiuling has accumulated plenty of work experience revolving around Operations, Supply Chain and Project Management.

Besides managing operations of different verticals, she has led a team of supply chain experts to translate business requirements into deliverable solutions and drive continuous improvement projects to identify cost savings and service enhancements opportunities. She has also spent several years overseas to execute and oversee new project implementation and to also manage the local operations.

As Head of Operations in UrbanFox, she will oversee daily operations of the company and ensure all program initiatives align with the company’s vision and core values.

UrbanFox - Danielle Siauw

Danielle Siauw

Head of Channel Management

A veteran in the digital world since 1998 and having gone through technology boom, doom and revival, Danielle’s working experience spans technology, project management, digital marketing, brand and retail marketing to entrepreneurship. She has worked with companies like Borneo Motors, EpiCenter, Singapore Tourism Board and HP, involving digital transformative projects, IT operations and digital marketing.

She had also started her own business,, an online publishing and affiliate marketing platform. Outside work, she is an artist who specialises in acrylic painting and occasionally tinkers on the piano. She loves animals, especially her dog, Sparky.



Vincent Cheng

Head of Finance

Vincent is responsible for the company's full spectrum of financial functions, including financial and management accounting, budgeting and forecasting, internal controls, compliance with corporate, legal, tax, and accounting requirements. He has more than 7 years of experience in financial auditing and accounting.

He is also a member of the Institute of Singapore Chartered Accountants (ISCA Singapore) and graduated from the Association of Chartered Certified Accountants (ACCA UK).


Martin Chong 1 bnw

Martin Chong

Head of Regional Strategic Business Development

Martin has been involved in setting up new warehouse operations and logistics projects throughout South East Asia such as Indonesia and Vietnam. Currently, his strategic role is to assess the feasibility of business opportunities in South East Asia and head UrbanFox's regional expansion.

He graduated from National University of Singapore (NUS) and has over 10 years’ experience in supply chain costing, logistics, operations, and project management.