How did UrbanFox come about?

Our Story

UrbanFox was unveiled on 24th October 2017, but is not new to the industry. Formerly known as Courex, she was founded on 2009, mainly operating as a Courier service company. Over the years, Courex has evolved to include omnichannel logistics and management as part of its offerings.

UrbanFox has come a long way since its early days and is now a subsidiary of Keppel Logistics, and works closely with its parent company to leverage on mutual strengths. With Keppel's extensive regional network and UrbanFox’s nimbleness, we are excited about its regional prospects and the growth potential it is able to provide to its customers.

UrbanFox will continue its focus on omnichannel logistics and Channel management in Singapore and the region. We are passionate about growing your e-commerce presence and fulfilment capabilities.

 Our Mission

To grow Beyond Logistics by being the preferred partner in Omnichannel Logistics & Channel Management in Southeast Asia

Our Culture

We have an Open Culture where our people are Curious, Creative, Courageous and Committed to the Success of our Customers

Our People

UrbanFox - Joe Choa

Joe Choa

Managing Director

Joe oversees the strategic direction of the Singapore-based third-party logistics company providing last-mile delivery, channel management, international shipping and warehousing. The company counts many major companies such as Kao Singapore and Mondelez among their clients. Today, it is rapidly growing with over 60,000 sq ft of warehouse space and 10,000 crowdsourced drivers under its management.


Ching Qiuling

Head of Operations

Started her career in 2003, Qiuling has accumulated plenty of work experience revolving around Operations, Supply Chain and Project Management.

Besides managing operations of different verticals, she has led a team of supply chain experts to translate business requirements into deliverable solutions and drive continuous improvement projects to identify cost savings and service enhancements opportunities. She has also spent several years overseas to execute and oversee new project implementation and to also manage the local operations.

As Head of Operations in UrbanFox, she will oversee daily operations of the company and ensure all program initiatives align with the company’s vision and core values.

UrbanFox - Danielle Siauw

Danielle Siauw

Head of Sales & Marketing

A veteran in the digital world since 1998 and having gone through technology boom, doom and revival, Danielle’s working experience spans technology, project management, digital marketing, brand and retail marketing to entrepreneurship. She has worked with companies like Borneo Motors, EpiCenter, Singapore Tourism Board and HP, involving digital transformative projects, IT operations and digital marketing.

She had also started her own business,, an online publishing and affiliate marketing platform. Outside work, she is an artist who specialises in acrylic painting and occasionally tinkers on the piano. She loves animals, especially her dog, Sparky.


UrbanFox - Pierre

Pierre Antoine

Head of Technology

Pierre is a tech entrepreneur with over 15-years of experience with startups in Asia. He started his career in 2001 as a video game developer on big AAA titles at Crytek and later moved to Singapore where he co-founded his first company as CTO.

In early 2015, he joined Courex as VP of Engineering and is now helping UrbanFox to reach their next level of growth as Head of Technology.