Local omnichannel management brand UrbanFox marks stellar first year: Sets sights on going ‘beyond logistics’ in Southeast Asia

Singapore, 30 October 2018 – UrbanFox, a subsidiary of Keppel Logistics, marks its first anniversary with stellar growth across all its services. Set to expand its regional footprint to cover Vietnam, Malaysia and Indonesia by 2019, UrbanFox aims to help brands tap into the company’s suite of omnichannel management and logistics solutions across the region as their businesses grow.

One year since its official rebranding, UrbanFox has witnessed remarkable growth not only in its logistics solutions business but also with its digital e-commerce capabilities. Notably, the introduction of the proprietary Multi-Channel Commerce Platform (MCCP) for seamless integration and management of e-marketplaces (B2B, B2C, B2E) earlier this year has enabled UrbanFox to deliver growth through omnichannel capabilities to its clients.

The growing popularity of e-commerce and multiple marketplaces presents new challenges and opportunities for retailers as well as logistics services providers. By leveraging UrbanFox’s MCCP and channel management capabilities, brands can seamlessly manage various point-of-sale and inventory, saving valuable time and resources and securing additional revenue streams.

Since introducing the MCCP in March 2018, UrbanFox has seen its fulfilment business grow by over 200 per cent. This part of the business provides end-to-end logistics services to prominent brands across all industry verticals. The company’s brand portfolio has grown to 270 brands and more than 17,000 assortments, from just 12 brands and 100 over assortments within the same period.

Joe Choa, Managing Director of UrbanFox, said, “UrbanFox has seen remarkable growth and momentum over the past 12 months, and I would like to acknowledge the hard work and dedication of every member of the UrbanFox team. With our end-to-end capabilities and expanded regional presence, we are on the right track to fulfil our mission of helping businesses of all sizes to go beyond logistics to deliver growth and becoming the preferred partner in omnichannel management in the region.”

UrbanFox offers a comprehensive suite of omnichannel logistics and channel management solutions that promises a seamless experience for brands and their customers. UrbanFox’s services include:

Channel Management, which enables brands to tap into multiple e-commerce channels and integrate marketplaces such as Lazada, Shopee, Qoo10, etc.
Omnichannel Logistics, which encompasses end-to-end fulfilment services, from one-stop warehousing solutions to real-time inventory management and more
Last-Mile Delivery, which leverages both owned and crowdsourced delivery partners to cater to businesses’ diverse delivery needs.
The company has also significantly scaled its operations, infrastructure and team. The company’s full-time staff have more than doubled and moved into Keppel Logistics’ Tampines Logistics Hub in April, a new 400,000 sq. ft facility with warehousing infrastructure ready for high-volume omnichannel fulfilment with automation capabilities such as automated conveyor bin storage systems and automatic parcel sorting stations that can handle more than 1.2 million units of inventory and over 10,000 deliveries on a daily basis.

To bolster delivery efficiency, in September 2018, UrbanFox announced its participation in a joint field trial with Fujitsu, SMU and A*STAR to enhance crowdsourced delivery in the market using Artificial Intelligence, as part of its push towards developing innovative ways to adapt to Singapore’s rapidly changing logistics landscape.

With an eye on Southeast Asia, expected to become one of the world’s fastest-growing marketplace for e-commerce, UrbanFox will be tapping industry trends and expanding into key markets of Malaysia, Vietnam and Indonesia by 2019. Additionally, omnichannel management and logistics solutions will become even more crucial from the emergence of trends such as online-to-offline (O2O) commerce, as retailers explore new ways to ride the commerce wave.

UrbanFox’s Key Milestones

About UrbanFox

UrbanFox was founded in 2009 as Courex, a B2C last-mile fulfilment start-up. Following the acquisition of Courex by Keppel Logistics, UrbanFox was unveiled on 24 October 2017 with additional omnichannel logistics and multi-channel commerce capabilities serving both B2B and B2C customers. As a subsidiary of Keppel Logistics, UrbanFox leverages Keppel’s extensive regional network to help brands seamlessly integrate their online and offline channels, warehousing and inventory, as well as last-mile fulfilment requirements to capture opportunities offered by eCommerce. UrbanFox’s clients include well-known global brands such as Kao and Mondelez. Find more information about how UrbanFox is shaping the future of logistics at https://www.urbanfox.asia.

For more information, please contact:

Ketchum Singapore for Keppel Logistics

Ken Tham

Account Manager

Phone: (65) 6220 2623

E-mail: ken.tham@ketchum.com