UrbanFox announces expansion plan to Malaysia

KUALA LUMPUR, Aug 21 (Bernama) — Logistics and e-commerce solutions provider, UrbanFox, will expand its operations to Malaysia following its appointment as a Cross-Border e-Commerce Initiative Partner in the Digital Free Trade Zone (DFTZ), an initiative of Malaysia Digital Economy Corporation (MDEC).

In a joint statement, UrbanFox and MDEC said both companies would work closely to enhance the export competitiveness of Malaysian small-and-medium enterprises (SMEs) by enabling them to scale their businesses online and across the region.

“As part of its expansion to Malaysia, UrbanFox will replicate its digitally-enabled omnichannel logistics warehouse designed to deliver the company’s unique omnichannel logistics solution, and serve both domestic and regional markets.

“Brands that have signed up to tap into UrbanFox’s planned 133,000 square feet omnichannel warehouse include Clarks, Mothercare as well as a host of other infant care brands. UrbanFox will also be opening a corporate office in Selangor to better support brands in Malaysia,” they said.

UrbanFox would make it simpler for Malaysian brands to sell their products through multiple popular Business-to-Consumer (B2C) e-marketplaces, including Lazada, Shopee and Qoo10, via a single proprietary platform which enables brands to rapidly “plug and play” e-commerce capabilities.

MDEC chief operating officer Datuk Ng Wan Peng said she welcomed UrbanFox’s participation in the DFTZ initiative and this partnership would further widen Malaysia’s Digital Economy ecosystem.

Meanwhile, UrbanFox managing director, Joe Choa said the ambition and commitment of the Malaysian government to accelerate e-commerce growth had transformed the country into an attractive destination for e-commerce enablers like UrbanFox.

“We look forward to being a part of Malaysia’s Digital Economy journey,” he added.

— BERNAMA